The need for more needing

They always tell me: you need more.
But 'more' isnt' always better. Better is, always needing for something.
Don't mistake the finger for the Moon.

A gayer Gaia

I wish there were more gay people in the world, because this would naturally help containing the overpopulation. If Lovelock's hypotesis is correct, then our Gaia should be working at it, but sorry: I don't trust anything alive.

A gayer world for a less overpopulated planet means that all the Countries in the world must share similar sexual practices. Otherwise all the gay couples from the rich part of the world, would keep adopting kids from the heterosexual couples of the Third world, legitimating the procreational overactivity that endangers us all.

For these reasons, the legalization of child adoption for gay couples must be linked to a worldwide plan that homogeneously promotes homosexuality.
Hope the UN will take this counsel into consideration.

Dawn of the ConsuMan

Do the ends justify the means?
Often a silly question: 'course not. It's us, who do it, even if there would be no need to justify anything.

Nonetheless, lots of people say (maybe they don't really mean it) that humans shouldn't be treated like objects or lesser animals, for pursuing any 'greater good'. From this point of view, it'd be intrinsically bad to treat people as mere 'means'. But a simple glance on our everyday behavior easily reveals that ALL of us keep doing it, very often. We're so glad when it's in our power to decide who or what is to be used for our comforts and needs. So, let's decide: we sapiens sapiens are very evil, or the above question is wrong.

Now see how the Market goes. Our ability to turn virtually everything into profit means that there's always someone who'll buy what you sell: if it's of his interest, he may want to possess it. No matter how the seller got the X item, or under which conditions X's been crafted: a man temporary owns it, he sells it, another man buys it and forgets (or doesn't even want to know). Be the X some war-diamonds or rare woods, just add a good marketing and we see the light, glad to feel helped to forget any responsibility and guilt connected with the possession of them.

But it's here that lies the root of the evil, it's in this psychological dynamic. We are the Market, it is not just about products, and since the imperfect circle of stuff is a necessary step, focusing on it makes the Market look as an evil thing.

While in the end, making profit is POWER, and the research of it is what we are. Please notice how lots of rich people shamelessly spend their fortunes to buy what can't ordinary be sold, or outrageously unuseful stuff. Their thought is: "I know what this stuff means: I'm proving my power over people by spitting on their common sense".

In this third Millennium the superhuman needs an ultra-consumerism. This is the calling for a new man: let Sapiens-sapiens fade, and praise the dawn of the ConsuMan.

How to sell ebooks and dominate the market

Today I'll share with you a recipe, for those interested in the ebook business.

While the digital artifacts penetrate our lives, more and more people wish to make a more complete experience of the digital ecology.
In times of crisis like this, their usual habit is to search for discounts and/or buy used items. Why shouldn't they be allowed to do it with ebooks too? You can make people enjoy a full consumerist experience, and lock them in your nice walled garden to establish a dominion over the market. How? Follow these steps.

Step #1 Ebooks bound to your own ebook reader.
Sell ebooks on your online store, but make them readable only via your own ebook reader / software (like Amazon with its Kindle). Associate every ebook with a unique customer ID, so that anyone who wish to read it, must first be allowed to do so.

Step #2 The special ingredient.
Now allow people to 'sell'* their 'used' ebooks (uniquely) via your own online store. The seller will transfer his right (license) to read ebook X, to a buyer who'll pay to associate X's license with his own customer ID.
The seller gains store credit, not real money. The buyer pays a (not much**) lower price, but your store will charge every transaction with a fee, and will share a part of this income with the original ebook producer.

As a result, more people will buy on your store, because they'll find ebooks exaclty like new, at lower prices, but these ebooks can only be read within your own ebook reader and softwares.
No need to say that an armoured DRM protection system is needed, but that's not a big trouble when people are using your own ebook readers. Thanks to this, you have a firm control over hardware and software used to read the ebook.

Step #3 Lock them in.
If you've got this accomplished, you'll find your company in a very strong position over the competitors, because lots of people will buy your ebook readers to buy with lower prices. Sellers will use the gained store credit to buy more ebooks, so your business will grow very fast: because poor people have less money but they are a lot.
Now invest a part of the income to make sure that every school from primary to high will use your ebook readers. Sell ereaders to schools at the lowest price possible, you don't even need to make a direct profit out of this. You want people to use the name of your devices as synonym for 'book', colonize their common sense by educating the youth.
Now use all your power to lock people in, following the example of uncle Bill.

*the brackets are because people don't actually own the ebooks they buy, at present, but they're kinda renting a limited license
**you can always have control of the 'used' prices

"We are such stuff as products are made on"

"Know yourself to be a good consumer."
Believe me: I'm no hippie. But today it's not like in the old days gone, when you simply wish you had goods. The importance of desire is still there, as economy driver, but you know: raw materials prices could soon go up and up, and we're not ready for a new World War. Meanwhile, your home is already so filled with stuff that you don't have enough time to throw it away to make room for more, fast enough.

Thanks God, the internet helps us to go beyond the old market of goods and services. By accurately tracking people activity and social transactions, we can now sell personalized "experiences" to everyone: it's a new level of consumerism. Problem: do the masses really know a variety of experiences good enough to sustain such kind of Market? Short answer: no. If you don't know your inner self, if you don't have a fantasy powerful enough, you can't wish a variety of experiences, so the average Joe isn't ready for this new frontier.

Thus we need to focus on the average people existence, and capitalize more deeply those few experiences they wish to have everyday. One of these is the "authentic relationship" experience. We know it's scarcely available these days: since it requires dedication, resources, time and empathy, it's not compatible with consumerist lifestyle.
Though we're not able to simulate it ourselves to sell it like pussy, the next improved social networks could get to manipulate people identities and perception so much that everyone could desire to buy an acceptable "authentic" relationship experience, to consume it whenever they wish.

How? Basically, we just need to complete a job we started long ago: modify our minds so that we can perceive the relationship as an item, something we can have at our disposal to use is at our pleasure, in other words: something ready for the consume.

Even if we proved ourselves godly skilled  in objectifying life and people, this succesful actitivy did not touch our inner struggle for an authentic dialogue within a credible relationship. So we need to continue the work where we left it, and manipulate our perceptions. If it's true, like I believe, that

We are such stuff
As dreams are made on

then the work shouldn't be so difficult. Happiness for everyone, without the need of anyone: a huge, endless Market. A new experience of the Holy is coming. Thank you my Lord, for we can turn evolution into Profit. 

Prosit? Profit!

Prosit was a kind of ancient latin toast, meaning "may it be good for you". Today some people keep using it, though it sounds definitely outdated.

Why not use "Profit" instead? Is there any better greeting?

In the Profitsphere, we're the business

«I'm not in the business. I AM the business»

So do we, lovely Rachel.

Don't worry, you're not alone. Finding words to describe our own identity outside consumerism is as easy as filling our lungs in the empty space. Profit is part of our culture, no man we know lives outside it. No man we could get to know, lives outside the Profitsphere, which is the most proper name for the human cultural system.

Or, at least, it's the only human cultural system that's going to prevail and last.