Feeling guilty: Trusted Computing, Greenwashing, and the holy Profit

Trusted Computing and Greenwashing are becoming popular expressions today. What do they have in common?

They refer to advertising practices, which bend the words' real meaning to modify public perception of evil businesses; they also help the consumer forgetting those remorses caused by his permanent activity as free consumerist agent, which certainly implies heavy pollution, economic inequality between poor and rich, the erosion of civil rights, et cetera.

But we need to deny and forget any possible link between morality and consumption: we've already seen that consuming is participating God while He displays his greatness on the Earth. Why feeling guilty about this?

The first men on the earth already had everything they needed to live happily, but our ancestors wanted to live nearer to God: some of them kept filling their days with hours of hard work to profit and buy, again and again, small parts of God's creation, even if it was at their disposal already. The demonstration of this relies in the fact that possessing an object doesn't give us any happiness:, while it's being in the circle of buying (and throwing) forever, which can make us feel so good.
Becoming rich can be seen as a secondary effect of this religious tension, it happens through Profit, but it doesn't mean happiness per se: being rich makes us nearer to God.

As for the title of this post: GreenWashing is appropriate for environmental topics, I'd suggest using TrustMantling / TrustGlazing / ElectrifiedTrust for everything related to Trusted Computing.

And when the Progress will have deepened its roots in men's hearts, one definition could unite all the lies required today in misleading advertisings: "Trusted Trust", a synonim for "God's Love" as something which doesn't require any external validation and is intrisically good. Isnt' trust good? Aren't Profit and Market good?
In example: your coal powerplant pollutes the world for your business? There's no need at all to pretend to be a tree hugger, creating more greewashing slogans like "clean coal". Just talk about God'sLove, Trusted Trust. The Profit sanctifies our actions!

Salt the Lexicon

Repo rate, trade deficit, B2B exchange, C-suite, face amount, jettison, Macaulay duration, nagware, quantitative easing, rack rent, T-bond, ultra vires, x-efficiency...

How is a consumer of the third millennium supposed to love the Market when business' lexicon is so weird? We deserve more, we have the right to feel good when speaking about anything shopping or profit related. The Globalised One wants to hold contact with our Soul, that is intrinsically economicistic.

Our best poets had to stick with foregone themes for centuries, why only communist countries put the arts at community's service?

Free will VS Profit

The "Free will" fable has led lots of humans -usually young people- to believe they can really do whatever they wish of their life, ignoring that reality is different.

Profit is the golden rule behind every choice we make. Usually, only later in life we discover that "Profit" is our most precious struggle, and it drives the choices of all the other humans too, hippies included.

Profit is the way God lets us know He likes his creation; through it, God validates the Market.

Being profitable is what proves our personal value, while pretending to have a "free will" makes you live suspended on the void, where the "will" itself denies its existance. How can you make the difference by deciding, when the outcome of your choice is as meaningless as black void?

But being profitable is not for everyone: it requires knowledge, skills, a focused mind. It allows you to get yourself acquired, so that you can validate the Market with your own Soul and life.