Trusted Computing and Greenwashing are becoming popular expressions today. What do they have in common?
They refer to advertising practices, which bend the words' real meaning to modify public perception of evil businesses; they also help the consumer forgetting those remorses caused by his permanent activity as free consumerist agent, which certainly implies heavy pollution, economic inequality between poor and rich, the erosion of civil rights, et cetera.
But we need to deny and forget any possible link between morality and consumption: we've already seen that consuming is participating God while He displays his greatness on the Earth. Why feeling guilty about this?
The first men on the earth already had everything they needed to live happily, but our ancestors wanted to live nearer to God: some of them kept filling their days with hours of hard work to profit and buy, again and again, small parts of God's creation, even if it was at their disposal already. The demonstration of this relies in the fact that possessing an object doesn't give us any happiness:, while it's being in the circle of buying (and throwing) forever, which can make us feel so good.
Becoming rich can be seen as a secondary effect of this religious tension, it happens through Profit, but it doesn't mean happiness per se: being rich makes us nearer to God.
As for the title of this post: GreenWashing is appropriate for environmental topics, I'd suggest using TrustMantling / TrustGlazing / ElectrifiedTrust for everything related to Trusted Computing.
And when the Progress will have deepened its roots in men's hearts, one definition could unite all the lies required today in misleading advertisings: "Trusted Trust", a synonim for "God's Love" as something which doesn't require any external validation and is intrisically good. Isnt' trust good? Aren't Profit and Market good?
In example: your coal powerplant pollutes the world for your business? There's no need at all to pretend to be a tree hugger, creating more greewashing slogans like "clean coal". Just talk about God'sLove, Trusted Trust. The Profit sanctifies our actions!
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