Fight free for a wealthy Christmas

Christmas is near. In the following video I want you to face one of the possible consequencies of living a Christmas in economic recession: becoming like these bonobos.
The less you can feed, the more you share because fighting wastes precious energy: so they share, because they're kept captive and with a prearranged amount of food. But when you're free and dream of living in wealth, then you fight for more.

God bless freedom. Now choose you side.

Of dreaming together, or calling a cave our home

The only way to do great work is to love what you do

said Steve Jobs.

But to make this true, you first need to understand whether what you love has a good value on the market, or it can't become your job. And if it hasn't, your first goal will be to induce a particular need in people, so that later you can satisfy it by selling them that "something" you love doing.

In this process, someone may fall in love with the activity itself of inducing needs in people, for it's very enjoyable. The more inconsistent the desire you're inducing, the nicer the sensation when you succeed.

Whatever the need you're inducing, you'll soon realize than doing it alone is impossible: enter the Corporation, the perfect body to accomplish this task.
Everyone working in the corporation needs to feel love for what they do. As leader your vision will inspire all those workers evangelizers, and the more the Corporation will succeed, the more its employees will proudly indentify with it, with a faith enabling their active participation.

The Corporation becomes way more than just a single man's dream, and the Lord rewards all the people involved in it, by forgiving them for anything their corporation does to the world.

This is the ecumenical dimension of the capitalism of dreaming together, an inclusive vision of love, where the only evil is standing alone outside the dream.

I shop therefore you are, in practice

The following video may seem hilarious to lots of naive people, but truth is: there here are much higher reasons to smile than satire, here. This is one of the practical declinations of the "I shop therefore you are" credo:

Fritzl for Nespresso's italian commercials

And you won't let anyone compromise your pleasure

Can you agree not? But in the italian adaptation of "In the name of pleasure", the new Nespresso's campaign, the commercial has gone a little step further:

It sounds even better than the original, and J. Fritzl shows his appreciation

WSJ and the Black Thanksgiving

My heart rejoyces at seeing how Wall Street Journal's nonsensical "Stay home, America" call, has properly been translated and executed in a classic American frenzy for shopping.
Ask your kids what Thanksgiving is, and they'll answer:

The day we eat turkey before getting in line.

This is no "shopping on Thanksgiving", but a welcome merge between holy and shopping. Go and celebrate the harvest like an American does, God bless you

The need for more needing

They always tell me: you need more.
But 'more' isnt' always better. Better is, always needing for something.
Don't mistake the finger for the Moon.

A gayer Gaia

I wish there were more gay people in the world, because this would naturally help containing the overpopulation. If Lovelock's hypotesis is correct, then our Gaia should be working at it, but sorry: I don't trust anything alive.

A gayer world for a less overpopulated planet means that all the Countries in the world must share similar sexual practices. Otherwise all the gay couples from the rich part of the world, would keep adopting kids from the heterosexual couples of the Third world, legitimating the procreational overactivity that endangers us all.

For these reasons, the legalization of child adoption for gay couples must be linked to a worldwide plan that homogeneously promotes homosexuality.
Hope the UN will take this counsel into consideration.

Dawn of the ConsuMan

Do the ends justify the means?
Often a silly question: 'course not. It's us, who do it, even if there would be no need to justify anything.

Nonetheless, lots of people say (maybe they don't really mean it) that humans shouldn't be treated like objects or lesser animals, for pursuing any 'greater good'. From this point of view, it'd be intrinsically bad to treat people as mere 'means'. But a simple glance on our everyday behavior easily reveals that ALL of us keep doing it, very often. We're so glad when it's in our power to decide who or what is to be used for our comforts and needs. So, let's decide: we sapiens sapiens are very evil, or the above question is wrong.

Now see how the Market goes. Our ability to turn virtually everything into profit means that there's always someone who'll buy what you sell: if it's of his interest, he may want to possess it. No matter how the seller got the X item, or under which conditions X's been crafted: a man temporary owns it, he sells it, another man buys it and forgets (or doesn't even want to know). Be the X some war-diamonds or rare woods, just add a good marketing and we see the light, glad to feel helped to forget any responsibility and guilt connected with the possession of them.

But it's here that lies the root of the evil, it's in this psychological dynamic. We are the Market, it is not just about products, and since the imperfect circle of stuff is a necessary step, focusing on it makes the Market look as an evil thing.

While in the end, making profit is POWER, and the research of it is what we are. Please notice how lots of rich people shamelessly spend their fortunes to buy what can't ordinary be sold, or outrageously unuseful stuff. Their thought is: "I know what this stuff means: I'm proving my power over people by spitting on their common sense".

In this third Millennium the superhuman needs an ultra-consumerism. This is the calling for a new man: let Sapiens-sapiens fade, and praise the dawn of the ConsuMan.

How to sell ebooks and dominate the market

Today I'll share with you a recipe, for those interested in the ebook business.

While the digital artifacts penetrate our lives, more and more people wish to make a more complete experience of the digital ecology.
In times of crisis like this, their usual habit is to search for discounts and/or buy used items. Why shouldn't they be allowed to do it with ebooks too? You can make people enjoy a full consumerist experience, and lock them in your nice walled garden to establish a dominion over the market. How? Follow these steps.

Step #1 Ebooks bound to your own ebook reader.
Sell ebooks on your online store, but make them readable only via your own ebook reader / software (like Amazon with its Kindle). Associate every ebook with a unique customer ID, so that anyone who wish to read it, must first be allowed to do so.

Step #2 The special ingredient.
Now allow people to 'sell'* their 'used' ebooks (uniquely) via your own online store. The seller will transfer his right (license) to read ebook X, to a buyer who'll pay to associate X's license with his own customer ID.
The seller gains store credit, not real money. The buyer pays a (not much**) lower price, but your store will charge every transaction with a fee, and will share a part of this income with the original ebook producer.

As a result, more people will buy on your store, because they'll find ebooks exaclty like new, at lower prices, but these ebooks can only be read within your own ebook reader and softwares.
No need to say that an armoured DRM protection system is needed, but that's not a big trouble when people are using your own ebook readers. Thanks to this, you have a firm control over hardware and software used to read the ebook.

Step #3 Lock them in.
If you've got this accomplished, you'll find your company in a very strong position over the competitors, because lots of people will buy your ebook readers to buy with lower prices. Sellers will use the gained store credit to buy more ebooks, so your business will grow very fast: because poor people have less money but they are a lot.
Now invest a part of the income to make sure that every school from primary to high will use your ebook readers. Sell ereaders to schools at the lowest price possible, you don't even need to make a direct profit out of this. You want people to use the name of your devices as synonym for 'book', colonize their common sense by educating the youth.
Now use all your power to lock people in, following the example of uncle Bill.

*the brackets are because people don't actually own the ebooks they buy, at present, but they're kinda renting a limited license
**you can always have control of the 'used' prices