Dawn of the ConsuMan

Do the ends justify the means?
Often a silly question: 'course not. It's us, who do it, even if there would be no need to justify anything.

Nonetheless, lots of people say (maybe they don't really mean it) that humans shouldn't be treated like objects or lesser animals, for pursuing any 'greater good'. From this point of view, it'd be intrinsically bad to treat people as mere 'means'. But a simple glance on our everyday behavior easily reveals that ALL of us keep doing it, very often. We're so glad when it's in our power to decide who or what is to be used for our comforts and needs. So, let's decide: we sapiens sapiens are very evil, or the above question is wrong.

Now see how the Market goes. Our ability to turn virtually everything into profit means that there's always someone who'll buy what you sell: if it's of his interest, he may want to possess it. No matter how the seller got the X item, or under which conditions X's been crafted: a man temporary owns it, he sells it, another man buys it and forgets (or doesn't even want to know). Be the X some war-diamonds or rare woods, just add a good marketing and we see the light, glad to feel helped to forget any responsibility and guilt connected with the possession of them.

But it's here that lies the root of the evil, it's in this psychological dynamic. We are the Market, it is not just about products, and since the imperfect circle of stuff is a necessary step, focusing on it makes the Market look as an evil thing.

While in the end, making profit is POWER, and the research of it is what we are. Please notice how lots of rich people shamelessly spend their fortunes to buy what can't ordinary be sold, or outrageously unuseful stuff. Their thought is: "I know what this stuff means: I'm proving my power over people by spitting on their common sense".

In this third Millennium the superhuman needs an ultra-consumerism. This is the calling for a new man: let Sapiens-sapiens fade, and praise the dawn of the ConsuMan.