Of dreaming together, or calling a cave our home

The only way to do great work is to love what you do

said Steve Jobs.

But to make this true, you first need to understand whether what you love has a good value on the market, or it can't become your job. And if it hasn't, your first goal will be to induce a particular need in people, so that later you can satisfy it by selling them that "something" you love doing.

In this process, someone may fall in love with the activity itself of inducing needs in people, for it's very enjoyable. The more inconsistent the desire you're inducing, the nicer the sensation when you succeed.

Whatever the need you're inducing, you'll soon realize than doing it alone is impossible: enter the Corporation, the perfect body to accomplish this task.
Everyone working in the corporation needs to feel love for what they do. As leader your vision will inspire all those workers evangelizers, and the more the Corporation will succeed, the more its employees will proudly indentify with it, with a faith enabling their active participation.

The Corporation becomes way more than just a single man's dream, and the Lord rewards all the people involved in it, by forgiving them for anything their corporation does to the world.

This is the ecumenical dimension of the capitalism of dreaming together, an inclusive vision of love, where the only evil is standing alone outside the dream.