In the Profitsphere, we're the business

«I'm not in the business. I AM the business»

So do us, lovely Rachel.

Don't worry, you're not alone. Finding words to describe our own identity outside consumerism is as easy as filling our lungs in the empty space. Profit is part of our culture, no man we know lives outside it. No man we could get to know, lives outside the Profitsphere, which is the most proper name for the human cultural system.

Or, at least, it's the only human cultural system that's going to prevail and last.